Houston, Texas is a large city and home to more than 1 million small businesses. The competition is fierce and businesses need to implement smart marketing strategies to stay ahead of their competition.
In this guide, we will cover the best marketing strategies that work best in Houston. We’ll explain how these strategies can be implemented to grow your company’s brand awareness , build customer loyalty and boost sales.
6 Small Business Marketing Strategies in Houston, TX
1)Traditional Marketing
Traditional marketing refers to any type of marketing that isn’t online. This means print, broadcast, direct mail, phone, television, and outdoor advertising like billboards and posters. Digital Marketing refers to marketing online marketing strategies, such as social media, email marketing, content marketing, marketing automation, Search Engine Optimization (SEO) and (Pay Per Click) PPC advertising.
Although online marketing reigns in our ever-evolving digital world, traditional marketing still works for many businesses today. Traditional Marketing is one of the oldest forms of marketing and helps reach local targeted audiences. This method is still very effective because everyone encounters some form of traditional marketing daily such as daily newspapers, mail and billboards.
You can control your branding message and easier display your business to your local customers. For many audiences, traditional marketing can give a sense of stability and security of the business because it has the effect to bring in a consistent clientele due being seen by a more targeted local audience that builds community awareness and trust.
2)Networking and Social Events
Social meetups and networking events are some of the best marketing strategies for businesses in the Houston area. Connecting with other successful businesses can give you exposure and local referrals. Although the 2020 pandemic has limited networking and events, it is still an essential method to drive company sales.
Many events include a virtual version for attendees to accommodate their social distancing comfortability.
Pro Tip: A few best practices for networking would be:
1) find a mastermind group of other entrepreneurs and business professionals in your industry to collaborate, brainstorm and build community with one another
2) paid networking events are usually more valuable than free networking events
3) use social media as a reference to connect with other people in your business and not just to sell your products or services
As said by Shep Hyken, “Make every interaction count, even the small ones. They are all relevant.”In Houston, Jha Allen LLC is known to be the best in arranging networking events. She is the founder of Jha Allen LLC, a community-based hub for entrepreneurs and business professionals that connects them to educative experiences, network expansion and collaboration opportunities. Also if you want to implement these 6 small business marketing strategies then make a consultation call or leave a mail to Jha Allen LLC we will reach you out ASAP.
3) Local Search (Google My Business)
Google My Business is a hidden marketing secret. About 46% of all Google searches are for local purposes. About 50-78% of those local searches result in a visit to that particular service or physical business.
Google My Business is a free tool that allows you to promote your business profile and website on Google Search and Maps. With your Google My Business account, you can see and connect with your customers, post updates to your Business Profile, and see how customers are interacting with your business on Google. Register For Google My Business.
It is essential to create an optimized presence on Google My Business and local directories. This will create prominent exposure and reach your local audience. For a fully optimized Google My Business profile, it would be ideal to have all company info, pictures, products, services, hours, and review tabs filled out.
If you are looking to optimize your local presence in Houston, reach out to Jha Allen LLC to help you populate in the local searches within your area, niche and beyond.
4) Social Media Marketing
Social media is one of the best platforms for reaching your targeted customers through brand identity and engagement. There are various social media platforms available in 2021 such as Facebook, Instagram, Twitter, FB Messenger, TikTok, Snapchat, Clubhouse, Pintrest, Whatsapp Messenger, Tumblr and LinkedIn.
According to Review 42, up to 77.6% of small businesses report using social media to promote their businesses. (Facebook is their top used platform by far – and no wonder since 68% of U.S. adults are Facebook users.)
According to Statista, “The average daily social media usage of internet users worldwide amounted to 144 minutes per day, up from 142 minutes in the previous year.” This statistic is based on data collected during 2019. Building your online presence in this digital era is no longer an option but a necessity for your business to thrive.
It would be ideal to have a consistent brand strategy, company language and color scheme across all platforms. This will allow your brand to stand out beside other companies. Also, it is said that consumers trust recommendations from their beloved ones on social media before making most purchase decision in this digital age.
Jha Allen LLC is known as a branding and digital marketing consultant. Jha and her team have helped many businesses from the Houston area with their online presence. If you are a local small business and want to build your online presence and brand identity, give them a call. They will guide you through the steps to successfully market your business and
5) Website Content Strategy
Content is king. I know you’ve heard that before. If you have a website and are not focusing on content, you are missing a lot of relevant organic traffic. Major search engines like Google and Bing love new content as they are relevant to users’ queries and provide good quality.
Content Marketing is online material (such as videos, blogs, and social media posts). The most popular form of a website content strategy is Search Engine Optimization (SEO).
SEO is content that is optimized for keywords and phases that relate to your brand, customers questions and interests, and Google search results. Having SEO optimized content can be in the form of blogs, social media posts, sections on your websites, etc. SEO content also builds a credibility bridge between your customers and your business, allowing you to provide valuable content to answer their questions and solve their problems.
6) Email marketing
A HubSpot survey states that 91% of consumers use email. That alone should be enough to convince you to work on email marketing. A great email marketing strategy will keep you in direct contact with your target audience and prospective customers. It is an effective strategy for thousands of businesses to generate leads.
If you have not started building your email list, you absolutely should. You can begin by offering your social media following valuable information for free in exchange for there email or taking your previous online sales orders and appointments and constructing an email list from past clients. As your list grows, you can create more creative and strategic email campaigns surrounding grand news and updates for your business, company promotions and more.
Pro Tip: Join Facebook groups containing your target audience to strategically acquire more emails much faster. You can offer your audience your services, products or advice. Start by asking those who are interested in the the group for their email to add them to your list.
If you need help creating email marketing strategies, you can contact Jha Allen LLC for more information.
There are many strategies available for marketing your small business in the Houston area. Marketing can be a complex process as it takes time to develop, execute and evaluate its success. It is best to hire a professional marketing expert and consultant, such Jha Allen LLC, for any additional help with these strategies.
Jha Allen LLC is a highly respected and known marketing consultant from the Houston area and will help you in these 6 small business marketing strategies that work in Houston. She and her team have helped many businesses build a strong brand and online presence. As a Houston resident, she knows what to do to make your business stand out. Get in touch with Jha today!